Empowering Women Through Innovative Fitness Solutions

Empowering Women Together

Join us on our mission to revolutionize fitness for women through technology and community support.

A woman is leaning against a large tire in a dimly lit gym environment. She is wearing a red sports bra, denim shorts, and white sneakers. Her pose is relaxed and confident, emphasizing her athletic build.

Join

Five women in white shirts sit together holding fitness equipment such as a ball, dumbbells, and exercise rings. They are positioned against a backdrop of brick walls and mirrors, creating a lively and cheerful atmosphere.

Empowering Women

Building a body-positive ecosystem for women's fitness innovation.

A woman is posing in a brightly lit room with concrete walls and large windows. She is wearing a red sports bra, blue leggings, and black sneakers, striking a fitness pose with one leg elevated and her arms positioned against the wall. An old-fashioned armchair is positioned to the side, adding a vintage touch to the industrial setting.

Our Mission

Lua's mission is to empower women's fitness through science, community, and intuitive technology. We provide the tools and support for every woman to understanding her body, train effectively, and thrive in a truly inclusive environment.

A woman stands confidently in an outdoor setting, wearing a black sports bra and vibrant purple leggings. The background consists of concrete structures with a modern, minimalist design.

Our Vision

We envision a future where technology and community converge to create a fitness experience that truly honors and celebrates every women, fostering strength, knowledge, and connection.

Our Values

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

a man riding a skateboard down the side of a ramp

Innovation

We are committed to pushing the boundaries of women's fitness through creative problem solving, forward-thinking technology, and challenging conventional norms.

Intersectional Feminism

We champion an inclusive and equitable approach to fitness, recognizing and addressing the unique experiences and challenges women face due to intersecting identities, such as race, class, ethnicity, sexual orientation, ability, and more.

Community

We believe in the power of connection, support, and shared experience to empower women on their fitness journeys.

Evidence-Based Approach

We are committed to grounding our products, services, and guidance in rigorous scientific research and evidence-based practices to facilitate effectiveness and safety.